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I definitely agree that Opticraft's dying, but it really doesn't have to. I've noticed that Minecraft is still going strong, even being around for years. I second the opinion to add more features --as in plugins-- to make the server a little more immersive. I've seen some really low-impact plugins such as being able to sit on stairs and store books on bookshelves that makes things a little more functional. I would also suggest easy and free ways to advertize, but a lot of this is just common knowledge. It's just a matter of someone actually making the effort to do it.